BIO_

I’m a Colombian creative director and former engineer who became
a copywriter out of love for TV ads. Throughout my eleven-year career,
I’ve collaborated with brands like Coca-Cola, Sprite, Powerade, Nestlé, 
Heineken, Budweiser, Stella Artois, Cerveza Corona and Cerveza Victoria.

My work has been recognized in Cannes Lions (including a Grand Prix),
D&AD, One Show,Clio, London International Awards (including a Grand LIA),
New York Festivals, Ojo de Iberoamérica and Effie Awards, among other festivals.
Additionally, I was ranked as #1 Creative Copywriter in LATAM and #36 globally
by The One Show in 2021. 

In my spare time, I also enjoy developing projects focused on art and digital entertainment.
AWARDS_

CANNES LIONS
2021 - Grand Prix - Creative Commerce
2021 - Bronze Lion - Innovation
2021 - Bronze Lion - Direct
2021 - Shortlist - Creative Business Transformation
2021 - Shortlist - Media
2021 - Shortlist - Social & Influencer
2018 - Bronze Lion - Innovation in Radio & Audio
2016 - Shortlist - Direct

D&AD
2020 - Graphite Pencil - Digital
2020 - Wood Pencil - Digital
2016 - Wood Pencil - PR

THE ONE SHOW
2021 - Gold - Interactive & Online 
2021 - Silver - Digital Craft: UX / UI / Utility / Ecommerce 
2021 - Merit - Mobile 
2021 - Merit - Cultural Driver 
2019 - Merit - Experiential Radio & Audio

CLIO
2020 - Bronze - Innovation
2020 - Bronze - Direct

LONDON INTERNATIONAL AWARDS
2021 - Grand LIA - Transformative Business Impact
2021 - Gold - Transformative Business Impact
2021 - Silver - Evolution (x 2)
2021 - Silver - Digital
2021 - Silver - Non-Traditional: Creativity in Commerce
2021 - Bronze - Digital
2021 - Finalist - Digital
2018 - Bronze - Radio & Audio

NEW YORK FESTIVALS
2014 - Third Prize Award - Print

FIAP AWARDS
2021 - Gold - Covid-19
2021 - Silver - Covid-19 (x2)
2021 - Silver - Innovation Direct Marketing 
2021 - Silver - Innovation Digital Platforms
2021 - Silver - Creative Effectiveness (x2)
2021 - Bronze - Innovation Mobile 
2021 - Bronze - Social Content​​​​​​​


EL OJO DE IBEROAMÉRICA
2021 - Gold - Creative Data
2021 - Silver - Digital & Social
2021 - Silver - Direct
2020 - Gold - El Tercer Ojo
2020 - Best Local Idea (Colombia)
2020 - Silver - Design  
2020 - Silver - Digital & Social (x 2) 
2020 - Silver - Media 
2020 - Silver - Direct 
2020 - Silver - Women
2020 - Bronze - Brand Experience & Activation
2020 - Bronze - Effectiveness (x 3) 
2020 - Bronze - PR  
2018 - Silver - Media
2018 - Bronze - Radio


EFFIE LATAM
2020 - Gold - Small Budgets
2020 - Gold Carpe Diem

EL DORADO FESTIVAL
2024 - Bronze - Media
2024 - Bronze - Innovation & Creative Data
2024 - Shortlist - Creative Strategy
2024 - Shortlist - Creative Commerce
2023 - Gold - Film Craft
2023 - Silver - Film Craft (x 2)
2023 - Silver - Radio & Audio (x 3)
2023 - Bronze - Film Craft 
2023 - Bronze - Film
2023 - Bronze - Radio & Audio
2022 - Grand Prix - Sports
2022 - Gold - Media
2022 - Silver - Social & Influencer
2022 - Bronze - Film
2021 - Grand Prix - Creative Business Transformation
2021 - Gold - Creative Business Transformation 
2021 - Silver - Digital
2021 - Bronze - Cultural Change / Glass
2020 - Bronze - Innovation  
2020 - Shortlist - Social & Influencer
2020 - Shortlist - Creative Commerce
2018 - Gold - Radio & Audio
2018 - Gold - Media
2016 - Bronze - PR
2013 - Bronze - Press
2013 - Shortlist - New Talents

EFFIE
2024 - Silver - Data Driven Media
2023 - Gold - Positive Change
2023 - Gold - Non Alcoholic Beverages
2021 - Gold - E-commerce
2021 - Gold - Marketing Innovation Solutions
2021 - Bronze - Social Media 
2021 - Finalist - Positive Change 
2017 - Finalist - Big Idea Media Innovation

CREATIVE X
2020 - Golden - Retail & E-Commerce
JURY_
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